25 Taiwan Sporting Goods Manufacturers Association In addition, the Ministry of Economic Affairs (MOEA) manages the selections for the “Taiwan Excellence” products every year, utilizing the highest criteria to select the most innovative products with the best quality. It also makes use of “Taiwan Excellence” as a common brand for innovative and worthy products in order to enable the international marketing of Taiwan’s sporting good brands. This year, “Taiwan Excellence” has participated in various well-known international competitions and professional exhibitions to reach out to important buyers and media overseas; particularly, the Tour de Taiwan, the EUROBIKE press conference, the Dubai Active Show, etc. “Taiwan Excellence” has also engaged in virtual or real promotions, such as live online podcasts and digital advertisements, to market the superb image of Taiwan’s sports and fitness industry. I believe such endeavors will create more business opportunities for Taiwanese enterprises. The Taiwan Sporting Goods Manufacturers Association (TSMA) is one of the most representative industrial group domestically. It has long made outstanding contributions to promote Taiwan’s sporting goods. The TSMA actively facilitates the participation of manufacturers in international exhibitions, provides market information, and offers suggestions for sales expansion, while greatly contributing to the continued growth of Taiwan’s sporting goods industry in global markets. The Sporting Goods Procurement Guide, published regularly by the TSMA, is an important tool for connecting foreign buyers with Taiwanese businesses. Its rich and informative content includes detailed information about major reputable brands, which provides buyers with a quick and convenient channel for procurement. The Guide not only compiles Taiwan’s innovative products in one source, it also exemplifies the competitiveness of Taiwanese manufacturers in global markets. It is expected that the Guide will lead to more international business opportunities for Taiwanese sporting goods manufacturers, while advancing the global marketing of Taiwanese products.
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