24 2025 TSMA 02 國貿署序 Ms. Cynthia Kiang Director General, International Trade Administration, Ministry of Economic Affairs ( TITA ), Taiwan R.O.C. At the 2024 Paris Olympics, Taiwanese athletes brought glory to our country with their outstanding performances, reflecting the achievements of Taiwan’s longterm support for sports and physical fitness. The performances of these exceptional athletes not only demonstrated their personal competitive spirit but also showcased Taiwan’s prowess in the fields of sports science and sporting goods. Indeed, it is noteworthy that Taiwan-made sporting goods are not only used in the Olympic Games but also play an important role in renowned international competitions like the World Cup. Whether it be sports equipment, sporting apparel, or outdoor gear, Taiwan’s sporting goods are widely favored by athletes and event organizations worldwide because of their innovative designs and excellent quality. Consequently, they have become a compelling dynamic for global market supplies. In order to help Taiwanese businesses grasp opportunities to grow their global markets, the International Trade Administration (TITA) actively promotes diverse plans to expand sales, such as organizing groups to attend overseas exhibitions, inviting international buyers to come to Taiwan for procurements, strengthening channels for overseas marketing, and upgrading the international image of Taiwan’s brands. These measures effectively enhance the visibility and competitiveness of Taiwanese products, while creating more business opportunities for enterprises.
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