23 Taiwan Sporting Goods Manufacturers Association reflect the major concerns on health and fitness in our modern society, and as technology advances, emerging fitness methods and tools are gradually becoming mainstream. The industry is also exploring the integration of AI into the health insurance card system to improve the efficiency of national health management. This innovative proposal includes establishing national standards, certifying health check-up units and fitness equipment, and directly uploading personal health data through the national health insurance card interface. AI technology will be used to dynamically assess individual health status and provide customized exercise prescriptions. This not only promotes health awareness and the development of preventive medicine but also brings economic vitality to medical testing units while encouraging citizens to actively participate in their health management. With the government support and resources, if this system can be successfully implemented, it will be an important demonstration of Taiwan’s technological and sports expertise. Our association is committed to serving and promoting the industry as its main mission, advocating for the cultivation of nationwide exercise habits. In the face of rapidly changing global business, we continue to assist businesses in transitioning to digital operations and provide recommendations to the government for policies that optimize the connection of the sports industry and promote economic development through nationwide health policies. This initiative not only expands the domestic market for sports goods, bringing them closer to user groups, but also leverages the characteristics of digital technology to assist the government in promoting policies that address the needs of the public in health, disease prevention, or rehabilitation. At the same time, we are dedicated to integrating cross-industry sports platforms, gathering massive cloud data, assisting Taiwanese manufacturers in expanding exports, and most importantly, promoting the high-quality image of Made in Taiwan (MIT) products.
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