22 2025 TSMA Mr. Jeff Chen President, Taiwan Sporting Goods Manufacturers Association (TSMA) 01 理事長序 With the rapid development of technology, the sports industry is undergoing a digital revolution. Emerging technologies such as smart fitness equipment, wearable devices, and connected fitness platforms are changing the way we exercise and manage health, ushering in a new era of healthy living. From January to August 2024, the total export value of sports goods from our country to the global market was approximately $1.2 billion. Although this is slightly lower than in 2023, the demand for sports goods in the global market remains stable, especially in major markets such as the United States, mainland China, and Japan, where fitness equipment and water sports products have shown strong growth trends. The sports technology sector is growing rapidly, with the global sports technology market size expected to grow from $160.9 billion in 2023 to $215.5 billion by 2028, with a compound annual growth rate of approximately 5.86%. The global market for AI applications in the sports sector is expected to grow at a compound annual growth rate of 28.72%, with investments in the sports data analytics market expected to reach $4.5 billion by 2025. The application of technology not only enhances the functionality of fitness equipment but also improves the user experience. According to a survey by the American College of Sports Medicine (ACSM), the top 20 global fitness trends for 2024 include various smart fitness equipment and wearable devices. The latest technology trends in fitness equipment include AI technology, built-in sensors, VR and AR technology, as well as smartwatches and fitness trackers. Connected fitness platforms offer online courses, coaching, and community support. These trends
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