8 2024 TSMA Taiwan Sporting Goods Manufacturers Association 臺灣體育用品工業同業公會 www.sports.org.tw Published by Taiwan Sporting Goods Manufacturers Association Edited by TSMA Committee on International Trade Development Background designed by Freepik Content 24 Message from TSMA President By Mr. Jeff Chen President, Taiwan Sporting Goods Manufacturers Association (TSMA) 26 Message from TITA General Director By Ms. Cynthia Kiang Director General, International Trade Administration, Ministry of Economic Affairs ( TITA ), Taiwan R.O.C. 28 Message from IDA General Director By Mr. Ching-Chang Lien Director General, Industrial Development Administration, Ministry of Economic Affairs, MOEA, Taiwan R.O.C. 31 Message from TAITRA President & CEO By Mr. Simon Wang President & CEO, Taiwan External Trade Development Council ( TAITRA )
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