2021 TSMA

81 records and results. Every user can get his or her EasyCard, a common metro and bus pass in Taiwan, close to the sensor installed in the fitness equipment and find out the previous training records and get the current training targets. This is an effective sports space for the officers. Whether such a concept can be applied in the fitness market of the elderly group? I think the answer is positive and the market is immense as well as its turnover. This operator is called NatureFit. The fitness equipment adopts intelligent and digital design. Every user can complete all kinds of muscle strength and health check figures. The powerful artificial intelligent system will analyze the data automatically and make a training schedule for every tester and keep all the reference figures or data in the personally registered EasyCard. A user only spends 15 minutes per day to visit NatureFit and complete 2 to 3 fitness trainings as suggested in the fitness schedule. There is no time limit, no dress code or no trouble of changing dress. More importantly, there is no high coach fees. It is as simple as running to carry on weight training plans. Conclusion In fact, the elderly group is afraid of different kinds of obstacles and troublesome rules. What they need is confidence dignity and love. Sometimes, it is not good for them to face a tough coach. Friendly service and enthusiastic cares are the keys to get the elderly back on track of sports and fitness. How to cultivate their interests and make them love it is our responsibility and expectations. What grabs the heart of my clients? Why are they passionate to complete to the fitness plans I make for them? It is the reason that I know their hearts and demands. I believe if the future leaders would like to enter the fitness service market for the elderly people, they shall try to stand on the shoes of these aging population with heart and mind. The software and the fitness equipment are the secondary issue. If the most important thing cannot be well attended and realized, you customers will give up the fitness courses and then leave the fitness center at the end. However, if the leader can take the core and guide the coaches, the market will grow and prosper. I personally sincerely hope this will be our bright and promising future, helping the elderly people to find their strength, health, beauty and confidence.