2021 TSMA

78 2021 Taiwan Sporting Goods Manufacturers Association the fitness plan. All the accumulated demands and analysis results, I find they share similar problems and obstacles. I can categorize all the requests with care and scientific theory. But more than 50% of the major physical problems are sore neck and shoulders, back ache, knee problems as well as frozen shoulders. If the coach can know well all the solutions. Trust that we can help half of the elderly people suffering from various health problems. How to offer professional and customization to such a unique group? Fitness industry could be counted as a high level of trust and customer tailored service industry. When a client trusts a coach, he or she is willing to unveil his or her problems. After all, personal pains or injuries, sleeping problems, or dining problems or even emotional dilemma and so on. These conditions are all private problems. A very good coach shall be able to guide the client to speak out what they want and try to understand why they have these health conditions. In order to prevent from the same problem happening again. With compassion, we need to realize their experience without unrealistic hope that they can learn everything immediately. It is important to encourage and accept minor mistakes. As long as they are willing to continue making improvements, we shall try to guide them with passion and careful observation and care for every detail so as to give clients comfortable and trustful experiences. The above-mentioned traits or attitudes is what every coach shall be equipped with. One of the best learning enterprise in the service industry, I think, Din Tai Fung, a famous Taiwanese restaurant. The key of its success does not simply rely on their friendliness and smiles. More importantly, they carry out stringent control of all details from ingredient preparation to the final cuisine on the table; they keep on learning and always look for betterment with high professionalism and disciplines. After all, Di Tai Fung relies on personal service. In order to keep high quality, the vital part is to well keep personnel management and education. To conduct a two-hour video conference every morning is the core of its management. As recommended, our fitness service industry could also learn or look up to the high-level service professionalism and spirits of Din Tai Fung. It is the fact that the commercial fitness centers in Taiwan