2021 TSMA

71 At the same time, such an atmosphere brings changes of people’s lifestyle and consumption patter. Based on the surveys of Harris Poll, an American Market Consulting and Survey Company, after experiencing quarantine and work at home, consumers have become more aware of health in the way of their living and there will be more people who like to do sports. They simply change the outdoor sports fields into indoor. People have changed obviously about the sports products and service which they like or favor. For instance, they change their attitudes toward fitness centers. 85% of the consumers express that even after they get back to their normal life, they will still continue to do sports at home rather than back to gyms to do sports. Thus, the home fitness market value has grown explosively. Consumers care for the sense of presence and freshness. Therefore, the sports leaders in the future can focus on different target clients and provide differentiated services model in the post-pandemic new norm of lifestyle. 1. For professional athletes, coaches, sports teams: They shall focus on strengthening sports efficiency, sports teammanagement and reducing sports injuries For the user, database has its value of assistance on sports records and training recommendations as well as easy and friendly fitness experiences. Especially for the professional athletes, the data could be used for evaluation on their sports performance, including gesture adjustment, physical conditions, and injuries reduction. They can also help the coach make good analysis and strategies. For the sports professionals the primary tasks in their trainings are to keep in shape and avoid injuries. For those player who are over concerned about sports injuries might reflect on their performance at the scenes. Therefore, in face of burning conditions of COVID-19, the professionals cannot meet regularly and receive trainings. It is the key to hold indoor simulation trainings at the same level as the real sports games. From the other aspect, for the managers and coaches of a professional ball team, it is beneficial to manage a team’s training and make proper strategies. 2. For the sports amateurs: they can try to keep a fine figure by changing sports fields and patterns. For those sports amateurs, the biggest difference is they have limited time for trainings. However, in order to enhance sports performance in a short period of time. They usually take references from their models; that is, they learn about the gestures and training methods from the sports elites. Facing the normality of pandemic life, for such a group of sports lovers, they do not reduce the amount of their sports. Instead, they look for alternatives. For example, fitness fans express that after the pandemic becomes mild or under control, they still