2021 TSMA

70 2021 Taiwan Sporting Goods Manufacturers Association event in combination with local figure tours, it is the main reason and attraction to draw sports fans to visit over and over again. Nürburgring in Germany, the famous car racing road, is widely recognized as the industrial top model. In addition to holding car or motorcycle racing events just like Formula racing level, the events are also in connection with historical tours, gambling, children entertainment tours, or scenery explosion travels. These abundant travel services are well connected. More importantly, they apply all kinds of sensors and information communication technology together with security, measurement, intelligence, recording, or target audience, and other elements. The car racing teams can have instant information and extremities about the players and their racing cars. All the sports data will be taken as parameters or references for tests and development. Nürburgring, as a result, has become the most important R&D base for the German car industry Picture: Get ready and go out New business opportunities in the post COVID-19 era – Differentiated Service Model Accordingly, in the highly fierce competitive markets, in order to keep competiveness, Taiwan’s sports and leisure industrial entrepreneurs should pay more attention to the hardware functions and make transformation. In the same time, they should also provide proper intelligent services in the trends of software and hardware integration. Only doing so, they can have better opportunities among the competitors or even to obtain new customers and market shares. Plus the new norm of the global COVID-19, all-people sports trends is on the rise.