2021 TSMA

69 design transformation. Gaming is one of the significant strategies. It is designed for the purpose that customers can make good use at the odd moments and extend their usage, or even to book a usage timing in the future and they will be passionate about it. In the gaming design, it is to apply the concept of Flow theory by Mihaly Csikszentmihalyi to make the user to totally immerse in the games and lost in the moments of playing games without being aware of the existence of time. There shall be three essential elements: The user needs to have clear goals, instant feedbacks, challenge and play with those who have the similar levels. Take Nintendo Switch, the instantly popular game, as example, it has applied the basic practices for the user to complete the goal with fun. Next, as long as the user can complete one small goal, they can collect a medal as feedback. Also they can make new friends with each or cooperate with friends to compete with other teams; that is, a socializing part, friend. All these games designs effectively help users to feel fresh and new to know others and keep on doing sports. 4.The marriage between traditional sports competitions and local sightseeing creates sports tours With more awareness and intention on leisure activities, the value-added services have been promoted in the sports industry. Many people go outdoor tours not simply for the enjoyment of scenery and cuisine but also mainly for sports competitions; sightseeing becomes the secondary attraction. And this is the novel sports tourism. Take Japan’s Tokyo Marathon, the largest marathon competition in Asia. Its popularity can be ranked with the one-hundred- years-old Boston Marathon, as well as New York Marathon, the world’s largest marathon. It is one of the six major marathon competitions around the globe. In 2017, there were about 36,000 participants at the 11th Tokyo Marathon. The running roads are designed for the runners to appreciate the city views. As estimated by Japanese research institutes, the completing rate was 96% in 2017 Tokyo Marathon. Along the road, there were more than 50,000 audience to participate and cheer. More than 100 million people watch the live show. Plus, the local consumption and hotel accommodation and so on, it created 1.4 billion New Taiwan dollars for the economic benefits. Apart from the fact that famous sports games can stimulate the local tourism and bring in more economic benefits, the sports fields or stadiums also attract the worldwide sports fans to enjoy the views and recall the exciting moments at the games which they love, such as Mont Ventoux, a famous cycling tour site, Kona in Hawaii, the birthplace of triathlon in the U.S.A., International Isle of Man Tourist Trophy on the Isle of Man in the U.K., even Macao, Monaco, popular city tours. Because there are a specific famous sports