2021 TSMA

65 major export category of Taiwan’s sports industry is home fitness equipment. Taiwan’s market share in the United States, as the major export country, is ranked the second. The home fitness brands and their OEM/ ODM, as well as fitness service industry used to be benefited by the new waves of sports economy on the early stage. However they are now facing the impacts of the international innovation teams with smart products, services and creative business modes to swiftly grab the market shares. They chance the existing industrial ecology and profit-share structure. As seen, they are the top export competitors for Taiwan’s sporting goods manufacturers. At the same time, they promote integrated intelligent services and setup a threshold for the copy of innovative sports services. Among all the enterprises, in terms of customer repurchase rate and new customers, the sports and leisure industry has been facing the most impacts. How to layout user-friendly and innovative services in right ways appears as the most significant lesson in order to survive in the sports markets with smart services. Source: The Industrial Production and Marketing Dynamic Report from the Department of Statistics, the Ministry of Economic Affairs From the current popular business mode worldwide, we find that the booming applications of big data analysis, artificial intelligence (AI) as well as internet of things (IoT) has gradually changed the industry and lifestyle. They bring in new vertical application services which become a significant force to push Table 1 Sporting Goods Production Value and Annual Growth Rate The 1st half of the year Production Value Annual Growth Rate 100 Million %