2021 TSMA

30 2021 Taiwan Sporting Goods Manufacturers Association A new B2B marketing strategy in the digital world has been developed and is serving to maintain strong relationships with customers. The Taiwan External Trade Development Council (TAITRA) held the Taiwan At-Home Workout Products Launch in April 2020, attract- ing 81 international buyers from 22 countries online, with TSMA members participating and promoting their latest products. In addition, TAITRA’s Taiwan Excellence Project has taken this opportunity to work with prominent international media outlets such as CNBC and the BBC to produce special reports and video coverage to promote Taiwan’s sporting goods industry. TSMA consistently promotes Taiwan’s high-quality sports and fitness equipment to the world and helps to organize the Taipei International Sporting Goods Show (TaiSPO) every year. TaiSPO will also be added to TAITRA’s online exhibition repertoire in 2021. Combining physical exhibitions with diversified digital marketing capabilities (Offline plus Online) will assist domestic companies in brand exposure and international sales. We will continue to work with TSMA to identify more business opportunities for Taiwan’s sporting goods industry through TAITRA’s new online services. On behalf of the Taiwan External Trade Development Council, I extend my sincere gratitude to TSMA for the publication of the 2021 Yearbook during this unique period.