2021 TSMA

23 past experiences to go through the hard times of SARS, the sporting goods industry shall recover more quickly than other industries. Therefore, once this pandemic can be under control either home or abroad, it is expected that people can move freely outdoor and carry on their sports or leisure activ- ities sooner or later. At the same time, due to the huge waves and impacts of COVID-19, the global consumption patterns or behaviors has been fun- damentally altered and re-shaped. For example, it took people decades to develop their sports habits to use the fitness equipment to strengthen their muscles at a gym. Nowadays, they need to carry on their training and do sports with e-coaches at home. This e-sports has become trendy. Consum- ers, no matter where they are, can subscribe online sports programs at home. They can either choose yoga or weight training and so on. These changes have been re-directing the development of fitness industry. The sports markets and business has turned to home economy. Consequently, our industry has to learn to use the technology tools which combines information and communication in cross field to create the concept of Shared Values. Adding the elements of fashion design, socialization management, and interactive experience modes so as to provide differentiated professional services. Only then, Taiwan sporting goods industry can demonstrates its advantages on ICT with fitness production ca- pacity. Made in Taiwan, MIT, can shine its brand with a quality image and continues to grow in the international markets with a business model of Creative Values, Balanced Interests, and Sustainable Management. The future shall be promising for us. As indicated by the statistics, the sporting goods can be categorized into fitness equipment, golf equipment, outdoor leisure products, all kinds of rackets, all sorts of balls and other sports equip-