2021 TSMA

22 2021 Taiwan Sporting Goods Manufacturers Association Mr. Paul Yang President of Taiwan Sporting Goods Manufacturers Association(TSMA) From the beginning of 2020 the globally widespread COVID-19 has become the largest Black Swan. The confirmed cases all around the globe has drastically risen daily. The immerse impacts are described as the 3rd World War. All the major mass media seem to use on the term, New Normal, at the same time without prior consultation to depict the post-pandemic world. The reason is that even if people can get back to their nor- mal life, things will not be the same again. And this is the force to change people and they need to adjust to the new normal life. As everyone knows that this global pandemic develops quickly and won’t be under control in a short period of time, over this stringent period, most sports events or outdoor games were cancelled or put off in 2020. And the global sports brands cannot carry out their original marketing strategies or sales plans. All were disrupted. As known, Taiwan is the internationally essential sports manufacturing base. Even though a great number of the overseas factories run by Taiwanese manufacturers are slowly but surely open. And the production lines are moving and supplies are on the way to factories. As we know all business relies on the rebounding consumption. It is also the key to the future of the sporting goods industry. Relying on Taiwan’s