2020 TSMA

93 to get sports injuries. The similar innovative technology would stimulate and increase customer’s willingness to buy new products and the relevant technology would be more strengthened and open a new page for the sports and health industry. IoT sports devices will produce mass data. How to analyze the data and convert it into product services to make meanings of strategy assistance or substantial business benefits is the key. With regard to sports games, sports stadiums, and fitness centers and so on, the services and peripheral products shares similar characteristics, customer loyalty and dependence level are not easy to maintain. With data analysis, it can help to provide specific target group or an individual with clear and exact services. This would be a challenge for industry value chain participants to find great business in this brand new blue sea. Experience technology is the most popular business opportunities in the sports industry. The feelings of sports participation and the environmental atmosphere are certainly important factors to attract customers. OTT all media channels in corresponding to VR panorama view technology offers customers to enjoy the live watching feelings of sports games as if they are at the spot which they cannot imagine it before. 4G mobile broadband, even the ongoing developing 5G internet services with the mature high speed telecom services will make new waves. In the past, the innovative sports service concepts can’t be realized like VR seasonal tickets, digital VIP cabinet, sports movie stars perspective watching experiences and various items of technology services are carried out now from the concepts into experimental and testable innovation services categories. All these will open new markets for the traditional sports service operators. As foreseen, VR will bring forth new waves of sports media services and create revolutionary modes for the global sports services industry.