2020 TSMA

92 2020 Taiwan Sporting Goods Manufacturers Association sports games, products or other service items with high timely information. Thus, it can create the conversion rate of marketing and investment and increase substantial business benefits. 2.Virtual reality of sports experience No doubt, virtual reality (VR) now is seen as the future trends of sports, health and media service. When it is applied in the sports competitions, it could create a brand new watching experiences for the global sports fans. In cooperation with high speed internet and live broadcast of VR media content, customer can have the real exciting feelings as they sit on the first row of VIP seats anytime and anywhere. The flexibility and autonomy of watching sports games will be highly enhanced. The potential group of clients who can’t be there because of time and location restrictions could be attracted with the VR technology and what they would like to watch be satisfied. Take Aston Villa Soccer Club as an example. They are going to sell VR online seasonal tickets. The customers could watch over the games from different perspectives of players, coach, media or even VIP seat area. They could enjoy such a live and whole new watching experiences. French Open provides the VIP room for the fans with VR technology to watch the tennis games online. Some of the 2018 Olympics games and 2018 & 2019 NBA whole year games are also available online for the fans to watch them with VR technology. Innovative technology leads the transformation and upgrade of the global sports and health service industry Intergrading the sensor technology, the Internet of Things (IoT) and the IoT sports devices with sports fashionable elements is to create a blue sea for the sports and service business. It is just like to the functional apparel featuring warming effects which is added with physiological inspection sensor. For those customers who love diving and polar sports, the apparel can assure the physical safety. And in terms of sports equipment, brackets, clubs or other assistive devices, etc. could be installed with wireless sensors; coaches and players can understand the sports modes or performances and take them as references for training plans and reduce the opportunities