2020 TSMA

91 platform and the Over-the-Top (OTT) applications and media services for interaction demands of social groups have been brought forth one after another. According to the latest survey report of Deltatre 2019, the sports content operators in the U.S.A., as estimated, will invest 6.8 billion US dollars in 2021 in OTT technology. It is predicted that the subscription revenue will increase 24%. Ofcom also points out that the young generation from 5 to 15 years old spend about 15 hours per week using the internet. The fact is more than the average time which they spend on watching TV. As the statistics indicates, every family averagely has 8.3 mobile devices and already have the habit of using multiple monitors. This development has quickly stimulates the growth of the OTT cross-device and cross-platform media services. In addition, OTT also creates the brand new sports media services modes. Google also indicates that more than 90% of the young people under 25 years old gets the sports news or watch sports broadcast on mobile devices. Though the percentage of the elderly people above 55 years old is rather low, still 55% of the user join the OTT service. Apart from creating a brand media service mode for the sports media, OTT together with the interactive technology and applies the information-oriented analysis method to do mobile marketing for the sports service industry. Customers can choose and subscribe their own channels based on their interests, watching habits, locations and so on. Service operators could provide the proper watching mode of their favorite