2020 TSMA

90 2020 Taiwan Sporting Goods Manufacturers Association strategic plans. The system continuously collects the data and applies a set of mathematical rules at the back stage. It can predicts the next movement of every player, which player is good at offending or which player is good at defending, which side has a high ratio of successful shootings, etc. All the data are practical to the coaches who do not simply reply on experiences or instincts but on the objective data to review and apply strategic application to see the results and further find out the reasons. Techavio predicts that in the coming five years the innovative technology will be widely applied at the market of sports training and it will grow at a compound rate of 6% and the market value is about 12.3 billion US dollars. 2. IoT intelligent sports stadium and sports consumption behavior mode: Strengthening the connection with customers and realize the customer tailored marketing In order to better the experience of watching sports games for the fans, the instant analysis and information related the sports game would be helpful for audience to know the difference between what they see at spot and how players really perform in the game with data analysis. For example, Levi’s Stadium, when the fans were watching live sports games and they can continue to listen to the relevant information about the progress of the game. Data collection and analysis with technology become tangible, valuable and practical. In addition, the data of sports audience and participants would be also useful to the event organizer to the favored sports of their target clients, the participation trends, the internet behavior modes of the social groups as well as the choices of their seats in the games, etc. Then they provide which type of product or services to specific customer groups. Furthermore, they know how to enhance the customer conversion rate and single prices. According to the estimated figure of Allied Market Research 2019, the derivative production value of the intelligent stadiums will grow at an average compound rate, 23.1% until 2025, that is, 22.1 billion US dollars. Sports Experiences of Mobile and Immersive Virtual Reality 1. OTT all- media channel services Moving with the progressive technology in the aspects of developing innovative experiencing modes and digital media, the information transmission channels of sports and health industry become much more multiple. In order to meet customers’ experience demands. The cross-