2020 TSMA

89 respond with the specific smart software for sports and proceed analysis and share the results at social groups. Reebok put focus on American soccer, hockey and other sports; they provide IoT helmet which can inspect the hitting and collect the data of the hitting position, times, pressure and so on. They would remind the user of the ratios of sport injuries. Then the players could prevent from getting injured. In addition to the smart textile materials, there are technological items such as GPS, far distanced radio system, electrocardiography, accerometer, gyro and digital pass, etc. Now the entrepreneurs of sports and health service industry has increased the added value. Integrating special kinds of sports equipment and collect all physiological data of the users’. The service quality could make progress. Data analysis monetization The international well-known research institutes like Gartner and Mckinsey both estimates that sports data analysis and derivative mobile health services would make revolutionary and innovative changes for the sports and health industry. The sports and health advice is the premium application of the industrial data analysis. Research2Guidance points out that among the data analysis from the mobile applications related to health services; 23.7% belongs to medicine reference; 21.0%, sports and weight loss and 11.6%, nutrition consultancy. With further observations at the structure of users, 86% of them would like to have the data analysis service of sports and health. Nowadays, the sports and health service industry always brings forth something new. Data analysis can help not only the user to manage health conditions independently but also the team coach to carry out the training plans of athletes and to simulate the strategies against the competitors. Additionally, it can help the management for the sports fans and customers marketing activities. Data analysis monetization of the sports and health industry can create brand new business revenue. And the important application fields are explained as followed. 1. Intelligent trainings and virtual data assistant to apply a high effective training mode into real practice SportsVU together with camera and sensors is applying the global positioning system (GPS) in the basketball games. According to the moving positions of every basketball players, the moving distance, the most popular scoring area, the most turnover area and so on, all the related data help the coach to carry out the training menus and