2020 TSMA

85 stimulus to the traditional health-caring industry to make changes and upgrades. According to the statistics of the United Nations, the average life expectancy grows from 72.6 years in 2019 to 77.1 years in 2050. Therefore, around the global, many governments has been promoting the lifestyle of Health and Sustainability (LOHAS). From leisure activities, sports and health- caring programs, leisure tours as well as sports and health services, the heathy lifestyle has increased exponentially. Furthermore, a great number of innovative technology entrepreneurs such mHealth, Internet of Things (IoT), Artificial Intelligence, Augmented Reality (AR) and Virtual Reality (VR) as well as various kinds of sensors, etc., have come together to develop a brand new sports and health service mode to meet the rising demands of the ageing group and the LOHAS- related market. According to the survey report by European Platform of Sport Innovation, there are more than 7.3 million of job opportunities related to the sports service industry. The ratio is 3.5% of the EU job vacancy. In other words, we see the potential demands coming from the elderly group who would like to lead a healthy and sportive lifestyle or enjoy the leisure activities. These demands certainly stimulate the quick development of the sports and leisure service industry. As a matter of fact, it is a right time to establish the ecosystem and value chain of the innovative sports and health service industry.