2020 TSMA

34 2020 Taiwan Sporting Goods Manufacturers Association Dr. Jochen M. Schaefer Legal Counsel of the World Federation of the Sporting Goods Industry (WFSGI) and of the European Sporting Goods Industry Federation FESI/Lawyer in Private Practice EU Commission Reform of Current Distribution Rules Possible Impacts for Taiwanese Companies Doing Business in Europe - Introduction: In 2019 the media attention relating to European Union issues focused widely on hot topics in Brussels such as the elections of the European Par- liament and the composition of the new EU Commission thereafter, on the seemingly never-ending Brexit story and the trade disputes between the US, China and Europe. Other highly important legislative initiatives for industry and trade were grossly underrepresented in terms of public aware- ness and media attention. This does also apply for the current review and reform of the General Vertical Block Exemption Regulation 2010 (hereinafter referred to as„VBER“),