2020 TSMA

26 2020 Taiwan Sporting Goods Manufacturers Association Appling new concepts, S-Team manufacturing members need to master their production based on the theories of lean production. In the mean- time, they also need to look for innovations from production to delivery process. From 2017, TSMA organized overseas learning tours, once or twice a year. Besides, we also held factory observations activities, seminars, or net- work meetings for S-Team members to exchange opinions and information. As we all know, the future moves towards fast-shifting and few-quan- tity product lines and products will be made with AI technologies. In other words, we will have to upgrade the supply chain of fitness equipment in order to meet the future needs and markets. Only then, the high-efficient supply chain based in Taiwan can grab the high-end global markets. Also pooling appealing innovative minds and pro- fessional services, Taiwanese manufacturers could build up a high quality research center and manu- facturing service institute in Taiwan. With enthusi- asm, TSMA continues helping members to explore, or expand the global markets and make MIT (Made in Taiwan) more publicity on the international stage, or at the trade shows. The annual revenue of the global sports and lei- sure industry has come up to 1.5 trillion US dollars. Averagely, it grows 5.7% every year. As estimated, Tokyo 2020 (the 2020 Summer Olympics) is going to increase more revenue of the sports and leisure industry, high up to 2 trillion US dollars. In addition, the global sports brands like Nike and Adidas, Lu- lulemon Athletica a yoga-related brand, Puma and other global brands performed remarkably well last year as shown in their financial statements and stock prices. It is clear that the booming development mainly comes from the popular sports trend. Also, the wearable devices get more popular in the recent years. Viewing the high sales of sports watches and outdoor products, we see the stock price of Garmin has hit a record high over the past decade. The oth- er example, Planet Fitness, an American franchisor and operator of fitness centers, makes a new model of fitness club. Also Peloton, another American ex- ercise equipment and media company founded in 2012, is creating new sports waves with videos and sociable networks. And in the 3rd season of Initial Public Offering (IPO), the market value is up to 8 billion US dollars. With no doubt, there will be a new and strong sports wind on the U.S. Wall Street. In all, the industrial curve is upward. The future trend for the sports industry develops is to move with intelligent technology in the intelligent area, installed with intelligent training equipment and smart service system. Then, innovative sports products and value-added services will be much supported, applied and improved. The future of the global sports industry will be brighter with smart mobile devices and sports analysis on sports