2020 TSMA

25 middle-aged or the elderly people. Naturally, they put much attention on their health conditions and care about the living quality. The above-mentioned groups will need different sports products or ser- vices based on their individual needs or requests. In addition, the internet of things (IoT) could be supported by the value-added analysis of big data, cloud computing, together with the intelligent family technology, the structure of healthcare services. Thus, the product and services could be expanded from individuals to families. Through the family networks, all family members could encourage each other to do sports regularly, or to make sports more like a way of living, or even to do sports in a funnier way by connecting people. As indicated by statistics, generally speaking, the sporting goods could be put into several cate- gories like fitness equipment, golf equipment and accessories, fishing accessories, all types of rack- ets, all kinds of balls, camping equipment, other sporting products and accessories and so on. In the first half of the year of 2019, the total export and import value of Taiwanese sporting goods have reached high up to 1 billion US dollars. Among the sports categories, fitness ranks first on the export performance; then golf, ski equipment and other categories. The growth rate of fitness equipment is 27.36%; golf equipment, 6.51%; ski, 27.07%. In principle, the figures indicate that Taiwan’s sporting goods industry is not yet affected by the current China-US trade war. The reason is mainly that the sports products are made in Taiwan, rather than in China. And this is the advantage. In 2011, TSMA es- tablished the fitness-manufacturing-sector alliance, called S-Team (S stands for sports). And it is consist- ed of fifteen fitness manufacturers and enterprises.