2020 TSMA

24 2020 Taiwan Sporting Goods Manufacturers Association Mr. Paul Yang President of Taiwan Sporting Goods Manufacturers Association(TSMA) According to the statistics published by the European Union (EU), the annual economic revenue of the sports events operation is 2 percent of the global gross domestic product (GDP). All of the sports events have provided 7.3 million of job opportunities within the EU region. Therefore, the governments, the private sec- tors or enterprises have been watching this global sports movement closely. For the government, they need to encourage people to do sports so that the health condition of their nationals can be improved and the medical expenses can be also reduced. For the entrepreneurs, their employees can increase work performance once they get fit, in good shape or with better physical conditions. More impor- tantly, business people need to catch up the future business chances and develop new products. Living in the era of internet of things (IoT), business people are good at applying the latest information technology and equipment to create innovative business modes. Then they can target the different consumer groups in the global markets to make more revenue. For an example, sports consumer groups can be divided into the beauty and fitness group who mainly focus on the physical appearance and fitness conditions. Another group could be the leisure group loving outdoor or indoor leisure activ- ities. Also we often know the health-caring group that is mainly consisted of the