TSMA Yearbook 2019

77 Taiwan Sporting Goods Manufacturers Association How Sports Science Affects the Future Development of Sports Industry Jeff Hsu, CEO, Integration Sports Co. “Sports Science” is a comprehensive discipline for the scientific analysis of human sports activities. The field of sports science, in addition to a com- bination of traditional knowledge, such as physiology, psychology, dynamic control, biomechanics, biochemistry, also includes nutrition, sports technol- ogy, anthropometry, body morphometry, Performance analysis, etc. “Sports science” is to apply the knowledge of various scientific fields to enhance the athletes’ performance. In the development history of sports science in the past 20 years, the application of sports science is to improve the athletes’ per- formance and pursue the maximum limit of the human body. In the past, when we thought of sports science, the first image came to our mind was probably the pictures taken in the lab when the athletes were wearing mask to measure the VO2Max, or the pictures of the athletes cov- ered with sensors to measure their movement patterns. Because of its high price, bulkiness, and portability, only national athletes or professional ath- letes had the opportunity to use such technology applications. Therefore, it is not yet popular for general amateur sports enthusiasts, and that was why this application could not drive the industry to be changed.