TSMA Yearbook 2019

63 Taiwan Sporting Goods Manufacturers Association From 2014, Gym Tonic, an intergrade mus- cular training solution, has worked together with Lien Foundation and PulseSync that is a health-care system integrator. In view that most Singaporeans are doing sports like jogging, swimming, cycling and other aerobic exercise. The relevant service providers are multiple and diverse. In addition, in the field of fitness sports, the major group is young adults. In contrast, there are few muscular training programs for the middle-aged and elderly people in the pres- ent fitness markets. No doubt, this is a great po- tential to develop the ageing market. According to the medical statistic figures of Singapore, it is observed that the problems of sarcopenia and frailty happening to the middle-aged and elder- ly people is becoming severe day by day. Thus, Lien Foundation work with PulseSync to develop muscular and balance trainings for the purpose to strengthen core muscles and lower extremity muscles so as to prolong the healthy life of the elderly people. They can be autono- mous and independent to carry out daily activi- ties. Also it is proved that the risk of falls, injuries and hospitalization could be greatly reduced. In the meantime, doing sports can increase the autonomy of the elderly people who once get injured and cannot move freely. Gym Tonic, an all-round muscular training solution, emerges just in the right timef. Gym Tonic Solution, operated in a specific type of sports institution, provides customers with individ- ual sports lessons together with fitness equipment and related sports applications. More importantly, professional sports trainers there are able to man- age these customer-tailored sports programs, or so-called sports therapy. These programs in princi- ple last for three months; customers need to come to do sports twice a week. This one-on-one sports therapy trainings will be drafted after evaluating the physical inspections and evaluations of the customers. In the Gym Tonic Solution, the sports equipment for rehabilitation is based on the de- veloping sports and medical theories. Gym Tonic is an international cooperation, which works with a Finnish academic institution and sports equipment supplier; PulseSync is in charge of management and implementation for its local markets in Singa- pore. Until now, it has been successful carried out in the communities, rehabilitation centers, day-care centers and healthcare centers. In all, 27 institutions are applying this Solution. And the scale is rapidly expanding. The statistics shows that the number of the elderly people benefitting from this Solu- tion has reached more than two thousand people. This successful service and management mode is much worth learning for the entrepreneurs or the government in Taiwan. Gym Tonic finds the keys to success. And the factors are analyzed as followed: