TSMA Yearbook 2019

34 2019 Yearbook Dr. Jochen M. Schaefer Legal Counsel of the World Federation of the Sporting Goods Industry (WFSGI) and of the European Sporting Goods Industry Federation FESI/Lawyer in Private Practice There are dates in the modern history of human mankind - good or bad – billions of people on this planet do remember. Think about the first landing of American astronauts on the moon on July 20, 1969, the assassination of President John F. Kennedy in Dallas on November 22,1963 or more recently the tragic 9/11 event in 2001, same as the Y2K (Mil- lennium) Bug hype on December 31, 2000. May 25, 2018 does not quite play in the same top league of historic moments, but it marks the date, when the new EU General Data Protection Regulation (“GDPR”) came into force in the 28 EU Member States plus in the associated countries of the European Eco- nomic Area (“EEA”, comprising Iceland, Liechtenstein and Norway + Switzerland). Foremost European consumers have been swamped by tons of e-mails and requests by companies and other entities to provide their explicit consent that these entities were permitted to continue to use the personal data of the respective consumers. Moreover, New Data Privacy Rules in Europe And Their Effect on Taiwanese Companies