TSMA Yearbook 2019

26 2019 Yearbook smart service system and integrate all the service and technology to form an innovative sports system. Then they will have great advantages and opportunities to enter international markets. Therefore, it is essential to combine technology and to cross the industrial fields to re-build and create a new service business model with the ideas of value sharing. There shall be multiple creative approaches to present fashion styles, to operate social clubs, to create the interactive model to exchange user experiences and to provide other differentiation professional services, etc. Only with innovative business models, Taiwanese sports entrepreneurs can perform their soft power and continue to strengthen the quality images of MIT products. The business models based on value creation, balanced interest and sustaina- ble development will keep Taiwan sports industry more valuable, sustainable and promising. More importantly, the TSMA team continues to lead our sports partners to explore the global markets and play the role as the bridge between the sports industrial sector and the government to promote the concept to lead a healthy life by doing sports. In the meantime, we also take humanitar- ian actions to donate sports products to the disprivilege groups. We also call for more resource that the government could pay more attention to prevention medicine and apply its related approaches to promote doing the right sports to the elderly people and encourage them to do sports with correct concepts. Apart from it, TSMA has also helped some disprivilege institutes to hold activities, health-re- lated seminars or classes and so on. As highly recommended, we wish that there will be a better environment in Taiwan to develop more sports talents, experts and excellent professionals in the health care industry while promoting sports and improving all people’s living quality. Taiwan will be close to a happy and healthy island and keep Taiwan’s sporting goods industry a more ad- vantageous and sustainable position in the global markets.