TSMA Yearbook 2019

24 2019 Yearbook Mr. Paul Yang President of Taiwan Sporting Goods Manufacturers Association The FIFA World Cup Russia 2018 brew down its curtain with applause and glory. Though there was no football team from Taiwan, many people under the spells felt very excited to watch these great matches which happen every four years. Then the Asian Games followed closely in August of 2018. The rep- resentative sports team from Taiwan going with the great experiences and courage from the Taipei 2017 29th Summer Universiade continued to pres- ent the solid sports strength and performance. At these international sports events, they have striven to fight for Taiwan’s glory and reputation. With no doubts, for the future development of Taiwan’s sporting goods industry, one of the key factors is to educate these sports talents. Particularly in these glob- al sports events, when the sports players perform well and win the medals, certainly they will catch the audience’s eyes. Moreover, the broadcast effects of the media press, Taiwan’s sports would be known to the world. And this is the reason that many countries around the world are so active that they can win the opportunities to host the international sports events. In the mean- time, they would also have the chance to enhance the international images