TSMA Yearbook 2018

85 Taiwan Sporting Goods Manufacturers Association Perspective of business ecosystem is mainly based on values surrounded by value finding Supplier (product) end * Profit engine: 1) Endorsement of national athletes; 2) Celebrity or professional endorsement; 3) YouTube films; 4) Simulation & analysis film * Solutions to the pain points: 1) to enhance R&D of processing technology; 2) to strengthen the mass production technology; 3) to have professionals try or use; 4) to have designers’ assistance (colors and design); 5) to setup the demonstration site; 6) to protect patents; 7) to conduct mechanical simulations; 8) to give fluid analysis; 9) to integrate supply chains 1. * Product Service: 1) Electron-alloys baseball mask; 2) baseball activities to find seed players Consumers / customers * Customer service: 1) Baseball and softball; 2) badminton; 3) professional athletes; 4) Amateur silver-hair group; 5) Young baseball players; 6) Senior-high-school or elementary-school baseball teams; 7). National Sports Training Center * Pain points: 1) not familiar with the product features; 2) only a few use conditions; 3) no design; 4) not attractive or beautiful; 5) low endurance; 6) weighing a lot; 7) irregular jumping injuries * Advantages: 1) celebrity support; 2) big brands; 3) Economical mass production; 4) easy processing; 5) safe specifications; 6) good design; 7) basic training for the public; 8) baseball mask which prevent from jumping effects so as to protect the safety of players.