TSMA Yearbook 2018

84 2018 Yearbook Light-metal, intelligent-life service ecosystem Drawing the map of value propositions 1. Endorsement of national sports players 2. Endorsement of professional athletes 3. YouTube films 4. Simulation & Analysis Film 1. Celebrity endorsement 2. Big brands 3. Cheap & Mass production 4. Easy processing 5. Clear specification 6. Great design 7. Elementary teaching for the public 8. Baseball mask is not affected by jumping so as to protect the players’safety 1. Electron-alloy baseball mask 2. Baseball activity for seed players 1. Enhancing processing-tech R&D 2. Strengthening mass production technology 3. Trial & use of professional athletes 4. Designers (color / design) 5. Demonstration site 6. Patent protection 7. Mechanics simulation 8. Fluid analysis 9. Supply chain integration 1. Unfamiliar with product features 2. Few use conditions 3. No attractive design 4. Not beautiful 5. Not endurable 6. Weighing a lot 7. Irregular jumping injuries 1. Baseball and Softball 2. Badminton 3. Professional athletes 4. Sub-health silver- haired group 5. Junior baseball team 6. Junior-high-school baseball team 7. National Sports Training Center Profit Profit engine Solution to pain point Product service Pain point Customer mission • Product service: Calculating the current product service of the enterprise • Solution to pain point: Avoiding pain point and think about the possible solutions to reduce TA obstacles and challenges • Profit engine: What are the features of the current product service which can attract TA as priority? Diagram 6. Value Propositions of Sports Business Ecosystem Source: Information complied by Insight, NTU and MIRDC