TSMA Yearbook 2018

81 Taiwan Sporting Goods Manufacturers Association Hub landlords To capture all the values in the internet with all efforts but not to control it. To have low physical presence and there are not many network node interface. Do not create any value and mainly reply on others to create values. To capture most of the values for one’s own sake. In essence, it is the inconsistent strategy. This type of enterprise are not willing to control the internet but regard it as the single value resource. They use all possible ways to capture the values in the internet. However, this means endanger the survival of the enterprise. Niche players To develop unique capabilities to distinguish themselves from other companies. A single player does not have high physical presence. However once they get to survive in the internet, they constitute a large part of the ecosystem. In a healthy ecosystem, they can co-create considerable values. To capture most of the values created by themselves. To make good use of the services provided by the keystones and focus on specific fields which they already have or can develop unique capabilities in the near future. List 3. The roles and characteristics in the business ecosystem. Source: Guo-Tay Kug (2006) Strategy Definition Presence Value creation Value Capture Focus and Challenges