TSMA Yearbook 2018

78 2018 Yearbook Competitive challenges To protect visions and do not let other competitors with similar minds to take over the opportunity To take actions against similar concepts so as to lead the key market and get the status to decide the market standards and lock on the decisive customers, key suppliers and important marketing channels To maintain the powerful negotiating advantages among other participants in the ecosystem, including major customers and important suppliers. To make sure of the unattainable entrance barrier to prevent other innovators to establish other ecosystem and also to maintain high cost for changeable customers. Then there will be more time to develop new concepts and put into the product and service system. List 2. Four Development Stages of Business Ecosystem Source: Moore (2001) 4 Participating Roles in the Business Ecosystem Iansiti et al. (2004a) also applies the ecosystem in the biology to describe business ecosystem. They think that business ecosystem and biological ecosystem are similar. The features include a great number of participants in the ecosystem; the connections are loose but all participants share the destiny. Therefore, the entire health of business ecosystem is extreme important. A healthy ecosystem can make all participants prosperous and sustainable. However, if the ecosystem is falling apart, all will suffer (Guo-Tay Kuo, etc. 2008). Iansitiet et al. (2004b) further describes the strategies used by different roles in the business ecosystem. Within it, the members are mainly divided into two groups according to their impacts upon the ecosystem: The development stage in the business ecosystem Development Stage Expansion Stage Authority Stage Renewal Stage