TSMA Yearbook 2018

75 Taiwan Sporting Goods Manufacturers Association Stones. Niche Players attribute their unique resource and capabilities to co-create the values of the ecosystem. They might be key suppliers, designers, product and service providers, and so on. With regard to the consulting mechanism of ecosystem, it is essential to design it based on the above- mentioned theoratical basis and core concepts, especially the clear definitions of Key Stones and Niche Players. Through the consulting methods of ecosystem, Key Stones and Niche Players, even service-supporting companies can be broght together to help each other and move toward to creating co-vlaue and co-interest so that they can achieve the positive feedbacks and effects. Business ecosystem differs from the traditional chain consisting suppliers, enterprises and distributors. The birth of a product and service, apart from the above-mentioned cooperations of the interested party, reply on the related organizations to apply their own professions and cooperatons so as to create values and make connections and construct a close-knit web relationships. Keystones Niche Players Role Description Sports equipment/brands: As value integrators, they create survival room for niche players. They play the major role to maintain the whole ecosystem. To contribute unique resource or capability so as to create ecosystem values for most of member within the ecosystem. Influence To enhance innovations and resist against the external threats. Also, they remain the co-existence and prosperity among the members. To be constituted of many niche players who create considerable value benefits. Example Sport brands, service integrators, system integrators, sports education, national sports training center, Metal Industries Research & Development Centre (MIRDC) as NPO. Key suppliers, unique materials, parts or technology Diagram 3. Definitions and explanations of key roles in the ecosystem