TSMA Yearbook 2018

51 Taiwan Sporting Goods Manufacturers Association Profiles Baby Boomers (1946/64) Gen X (1965-79) Gen Y (1980-94) prevailing characteristics optimistic, competitive,workholic skeptical, indipendent careerholic pragmatic, energetic, collaborative motivation to engagement comparisons to others,visible rewards work/life balance, portable rewards altruistic value, collaboration with others obstacles to engagement oppression by authority,limits to change not enough feedback, lack of timing freedom not enough feedback, not enough experience comunication attitude needed whenever non-stop environment quiet relax music&connections influences authorities experts friends marketing above the line belw the line through friends media traditional media target media viral-electronic media Conclusion From the analysis of the previous chapters is indicative but not exhaustive of the issues related to the generational changeover in the company, some good practices can be identified: - It is important to distinguish family assets from company assets; it is important to distinguish the future of the family from the company’s future - Take slowly and before to start the succession, it is indispensable to upgrade the company with modern and updated management - Managerial skills shall go beyond the affections - Establish clear rules and shared for the succession in the company among the family members. It is advisable to take advantage of external expertise to the family. - Prepare for facing a tragic and unpredictable process that however could occur It will not be easy, but it will be necessary!