TSMA Yearbook 2018

39 Taiwan Sporting Goods Manufacturers Association American Sporting Goods Market The American sporting goods market has experienced unprecedented disruption in the recent years. Major retailers have closed their doors and a shift to the direct-to-consumer, e-commerce model has made its way to the forefront of consumer habits. Our research shows that in 2016 the Sporting Goods Industry performed well, up 2.0% compared to 1.6% of the Real GDP (% Reflects total sporting goods market in U.S. Whole Sale Shipment). Ideas and opportunities for innovations like 3D printing must be accepted and nurtured to ensure a healthy future sporting goods industry. Despite a choppy 2016, brands like Adidas and retailers like Footlocker fared very well. Adidas, with its renewed focus on running, basketball, and its Originals business, outpaced both Nike and under Armour growth in 4Q 2016 (23%, 6%, 21.5% respectively). Footlocker also attributed some of its continued 2016 growth to the overlap of fitness apparel and fashion, citing consumer interest in fashionable athletic shoes. Tom Cove President & CEO, SFIA & Vice-President Americas, WFSGI & Member of the Executive Board, WFSGI