TSMA Yearbook 2018

31 Taiwan Sporting Goods Manufacturers Association have to work on. Only then, Taiwan can demonstrate quality images and present the enterprise model with these principles: Value Creation, Balanced Profits, and Sustainable Business Environment. And we believe that the sporting goods industry in Taiwan will be booming all around the world. In addition, the government in the White Paper on Physical Education and Sports reflect the new vision of “Healthy People, Excellent Athletics and Energetic Taiwan.” In combining with sports models to draw out the new national sports visions in 2023: Health People present a wealthy, sportive and healthy country; Excellent Athletics promotes professional athletes to enhance international sports competiveness; Energetic Taiwan activates the sporting goods industry and foster good sports culture. Furthermore, these visions will be in consistent with the core concepts: Quality Sports Culture, Excellent Sports Performance and Booming Sporting Goods Industry. They will be well-planned national sports organizations, rules and regulations, increasing the regular sports population in combination with sports and health information, enhancing national physical strength and constructing quality sports culture and so on. The overall strategic planning of the sporting goods industry from sports culture promotion, development as well as sports economic expansion all depend on the industry, government, academics and the governmental cross-department meetings to integrate and carry out the related projects. We need all the attention and support from all sides. Also the national policies and development project shall care for sports. Globally, the sports and leisure industrial valued is about 1500 billion US dollars. As long as health, medical care and sports global phenomenon grows, the sporting and health industry will still remain promising. Additionally, TSMA team continues efforts to lead Taiwanese sporting goods enterprises to expand international markets. It is certain that we are doing our best to play a good role as an important bridge between the sporting goods industry and the government to promote nationwide sports movement and suggestions. TSMA also gives assistance to enhance the sports designed for the middle-aged and the silver-hair elderly as well as the disprivilege school sports units at all levels. Embedded with a hope to educate more sports talent and health, long-term care talents to build healthy Taiwan. And the sporting goods industry in Taiwan will keep its important status in the global sporting goods market.