TSMA Yearbook 2018

107 Taiwan Sporting Goods Manufacturers Association the health care for the silver-hair aged population. Health Promotion Administration, Ministry of Health and Welfare points out that in March of 2015, it is enable to create island-wide friendly environment for the old people, by making resource combination between the central and local governments, or between the public and the private sectors. Furthermore, this can develop the ageing economy and create silver GDP. So-called silver GDP, its concept is to review Taiwan’s food, clothes, housing, and transportation industries from the eyeglasses of the silver ageing population. For example, the production of TV programs can feature the silver-haired group, or the children- diaper manufacturers can change to produce adult diapers. Besides, designing a friendly dining environment for the old people, and developing silver-haired transportation for traveling are both considered. The recent rising young entrepreneurship can also kick off from the silver-haired market to cater for the demands of the old people. They can be active users and consumers of the related services and create immense business opportunities in an ageing society. To develop the business of the silver industry From 1946 to 1964, the baby-boom generation has become the ageing or aged population. This generation has a solid economic base and healthy body. They have higher standard of old-aged living, health care, leisure or entertaining activities. They are an important consumption group with great potential. Meanwhile, they can also bring up unlimited business opportunities to develop the silver industry. In 2025, one in every five people is 65 years old in Taiwan. Taiwan will be an officially super aged society. Ageing population soon becomes the main consumption force. As estimated by the Industrial Technology and Research Institute, Taiwan’s silver industry will reach 3.6 trillion Taiwan dollars. Health food, medical care and life nourishing community are the major industrial development. Regarding to related life nourishing and care industry in the silver industry, as the Industrial Development Bureau estimates, the relevant investment value in the recent years will be 3,500 billion dollars. Thus, Taiwan does have the medical and technological advantages. It is recommended that the entrepreneurs could develop the domestic silver economy, and in the meantime, expand the new markets. Additionally, based on IEK’s survey (2012), 80% of the ageing population between 55 and 64 years old in Taiwan do not need worry about the daily expenses. However, with the growing ages, their