TSMA Yearbook 2018

105 Taiwan Sporting Goods Manufacturers Association such as slow movement and reaction, failing eyesight, worsening chewing and swallowing, etc. All these conditions make life inconvenient. Therefore, from the aspects of food, clothes, housing, transportation, education and entertainment, etc. there shall be new products and services to meet the special demands of the elderly people, that is, the unique needs of the ageing population. As seen, the crisis of the silver- haired waves can be overturned as business opportunities of silver industry. Diagram 7. The demands of active aged population Source: Industrial Technology and Research Institute From the above-mentioned, the scope of the silver industry is wide and broad. Every link is related and connected from food, clothes, housing, transportation, education and entertainment to governmental policies, environment, medical care, humane service, as well as cross-domain integration are all the indispensable considerations. As to the supportive service for the elder people’s life, barrier-free space design, unique transportation vehicles and services, healthcare products and beauty services could be invested actively in the future (see Diagram 8). Preventive Health Care and Fight against Ageing Retirement Creates Urgent Economic Needs Including Long-termed Economic Planning, Pension and Old Age Pension, etc. Medical and Health Care Demands Including Medicament, Treatment, Healthcare Food and so on. Care Needs Including Auxiliary, Care Service and Medical Care Equipment and so on. Life Support Demands Including the Demands of the Outdoor Support and Barrier-free Home-living Environment 50 Years Old 65 Years Old End of Life Live with Better Quality and Dignity